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Goldman Sachs' Lisa Yang: Why I'm bullish on music streaming's future

Music Business Worldwide

CHAPTER

The Future of Music in the Air

In your latest report, you delve quite a lot into potential alternative streaming royalty models. You actually say in the report that a more sophisticated streaming payment model is necessary to replace what we know as pro-rater. Where do you think we'll ultimately end up? What will the model be? Or will it be many models? Yeah, I think one thing is clear is that the model has to change because it just has too many flows.

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