Learn to Media Buy Like a CFO
Ecommerce Playbook: Numbers, Struggles & Growth
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The ROIC Number Is Not Guaranteed, but It's Not Made Up
There is a massive competitive opportunity in every bit of digital real estate that exists from the search engine results page that we're competing on to the Instagram feeds that we're all competing in. And I think you're going to see this where the big players, the incumbents can throttle that span. They can take that Royke down from 70 to 60 to 40 to 30% maybe in a year in a way that under capitalized or people who are boot shopping a business will not be able to afford that growth. It's really hard to capitalize e-commerce right now.
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