How to Pivot The Model, The Playbook & The Team When The Macro Changes w/ Carina Brockl (fmr. CRO, Aurora Solar)
The Science of Scaling
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Navigating Growth: Strategies for Enterprise Client Success
This chapter explores the essential strategies for transitioning to larger enterprise clients, focusing on the importance of customer-driven growth. It discusses the need for restructuring sales and marketing efforts, fostering transparency in territory management, and aligning team roles with job descriptions to enhance motivation. The narrative highlights the realities of scaling a business, emphasizing adaptability and continuous effort in response to industry shifts and macroeconomic changes.
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