
268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
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Product Market Fit Versus Go to Market Fit?
Companies like ok marketings, now, instead of driving net new customers, they're oing to 60 % of their attainment is going to come from influenced revenue of expansion deals. But the problemis not forecasting expansion. It's figuring out how to get new, net new customersnot i ed like you brought up about a year ago with an evangelism strategy. What are your thoughts on lacker and doubling down on it as a strategy in 2022? And what are your thoughts behind the idea that we should all be trying to do more than one thing every single day for our business? We'll take questions at 10:30 p.m. ET today.
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