7min chapter

Choiceology with Katy Milkman cover image

A Numbers Game: With Guests Linda Chang & Stephen M. Colbert

Choiceology with Katy Milkman

CHAPTER

Challenging Quantification Fixation

This chapter explores quantification fixation, illustrating how an overemphasis on numerical data can skew decision-making. It encourages listeners to consider the meaningful attributes of their choices rather than solely relying on quantifiable metrics.

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