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3min chapter
Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
How to Be a Successful Media Polymath
I'm in learning mode. It's not about being uncomfortable as much as it is I try to spot patterns. So when I see patterns in our industry coming, I need to move towards them. But Spotify and Subsereen TikToks are very short moved because they're such a small part of the business. The media world has grabbed a little bit too much of a power grab relative to creative agencies," she says.
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