2min chapter

Founders cover image

#19 Becoming Steve Jobs

Founders

CHAPTER

Eiger's Decision to Bring Steve Jobs to Disney's Board of Directors

Eiger agreed that Disney wouldn't ever change or cancel any of the 75 items on a list of Pixar cultural touchstones. Eiger also knew that many so-called experts thought he was nuts for inviting Steve Jobs to join the board of directors at Disney's biggest shareholder. Many people who were deeply involved in the process told me that bringing Steven as the biggest shareholder was the dumbest thing I could do.

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