15min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

Newsletter Growth Tactics with Matt McGarry

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Exploring Revenue Models and Marketing Strategies in the Newsletter Industry

The chapter delves into the revenue models of successful companies like Agora and Market Wise, emphasizing their revenue generation through paid newsletters and partnerships with 'gurus'. It also discusses paid marketing strategies using platforms like Meta, Twitter, and TikTok to acquire quality subscribers and grow newsletters. Additionally, tactics for creating engaging native ads on social media and partnering with newsletters for growth are explored, focusing on analyzing metrics and targeting under-monetized newsletters.

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