Saving Barnes and Noble | Industry Expert Jane Friedman Discusses The Resurgence Of Barnes & Noble And The Future Of Bookselling | 4
Business Movers
Revamping Bookselling: Barnes & Noble's Community Focus
This chapter explores Barnes & Noble's transformation from competing with independent bookstores to fostering community engagement through new store openings and author events. It discusses the impact of digital formats and subscription services on the publishing industry, highlighting shifts in consumer behavior and market dynamics. Key business lessons reveal the importance of enhancing customer experience to drive bookstore revitalization in a changing landscape.
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