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How to Prospect For Business in Commercial Real Estate

The Industrial Real Estate Podcast

CHAPTER

Mastering Cold Calls in Commercial Real Estate

This chapter focuses on effective strategies for cold calling commercial property owners who wish to sell or lease independently. It emphasizes understanding clients' frustrations and using unique, engaging approaches that highlight the realtor's value. The speaker shares techniques for establishing rapport, employing strategic questioning, and providing practical sales training to enhance prospecting success.

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