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The Importance of Small Data in Business
I've always been a fan of small data so it feels good that we're circling back to this as an industry. I think for us we're trying to understand like how's my business doing what do I focus on where areas of concern you don't really need big data to answer those types of questions. Most people even if you're a warehouse can evaluate really really large data sets they spend their time looking at more recent data or highly artisanal curated data.