2min chapter

The Why Factor cover image

Why does music affect the way we feel?

The Why Factor

CHAPTER

Music in a Commercial Environment

Speed is simply about how quickly we typically move around a commercial environment. The other influence that's been talked about is spending, and whether or not playing a certain type of music will influence people to spend more money. There is evidence that congruence is very important when making spending decisions. We need to be happy and comfortable in a spending environment in order to want to purchase more.

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