The Rise and Regulation of Amway: MLM in Context

In this episode of Organized Money, hosts Matt Stoller and David Dayen are joined by journalist and author Bridget Read to unravel the shadowy world of multi-level marketing (MLM) and pyramid schemes. Drawing from Bridget’s new book,  Little Bosses Everywhere, How the Pyramid Scheme Shaped America, they explore how companies like Amway, Herbalife, and Mary Kay built vast empires by selling not just products but the promise of entrepreneurship and financial freedom—when in reality, most participants end up losing money. The conversation reveals MLM’s deep ties to American politics, highlighting how the industry helped shape the modern conservative movement and evade federal regulation, with figures like the DeVos family fueling both business and political influence. From cult-like positive thinking and self-help roots to the exploitation of vulnerable communities, the episode exposes how the allure of “being your own boss” often conceals a cycle of extraction, false hope, and systemic harm that reaches far beyond personal finances—shaping culture, politics, and the American dream itself.

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