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Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
Is There a Way to Invent a Story?
There is this way of inventing a story when you don't have a real one. For example, how would a story get embedded into a product landing page or an article about something boring? I think that we can look for a continuity across those different formats. And it can also be a useful way then to sort of experiment if I try this one theory, telling technique in my email, do I get more opens? Do I get more clicks? Are there more replies? Is there more response? If so, then that could be an indication. Maybe that's the kind of story to use in a place that's going to have more longevity like the landing page.
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