Refounding a Year at a Time

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This new chapter for ford will come with its own new challenges and new competitors within the e v space. Bill's decades of pushing toward more sustainable manufacturing is paying off, and the layer of clay is starting to remodel itself. As for bill himself, he has said on many occasions that he plans to be with ford for life. He still takes a re founder mine set to each new year with the company.

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.