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The Medici Wedding
When he was 20, Lorenzo married a woman named Clarisse Orsini from a powerful Roman family. The Medici were rich, yes, but above all they were prudent and understood the power of having positive standing in their community. Unlike kings who used their wealth to show off the fact that they were gods anointed on earth, the Medici didn't want anyone to see them as superior. They were doing the 15th century equivalent of what people today call quiet wealth, no visible labels.