2min chapter

Ditching Hourly cover image

Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction

Ditching Hourly

CHAPTER

How to Narrow Down Your Favorite Subset

It's almost always an industry or a vertical. A little bit of it's sometimes a little bit of demographic, like high net worth individuals. So it used to be local. Now that the vast majority are online, they've been untethered from their zip code. And it makes it much easier to niche.

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