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Reimagining eSports with BLVKHVND — Sirsu

UFO

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The Importance of Branding in Esports

"It's just been a great shift in how we've handled, how we handled practically everything," he says. "Now it's not about what does Cersei say? What does ATM say?" He adds: "What does Blackout say? And how do I best communicate my idea to the community"? We build value building a global brand around that." 'We have to develop first before we can kind of really develop the sort of speculative financial buy-in'

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