How to Create Delightful Lists

There are some things that when you when you try to define lists of this is delight it's so hard because I think you need to do research you need to understand your customers. When he has like lists like offer a loyalty program I personally hate loyalty programs no I'm not kidding giveaway free branded merchandise what I've been seeing recently is like people actually in goodybacks and conferences actually saying as well what about sustainability in the environment why do we produce all these products? So there are many ways that these can backfire as wellso I just want this uh just things you have to consider when you read lists like this is that it's not always true and the only way to create delight