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How franchising can build multi-generational wealth

A Deeper Dive

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From Family Legacy to Franchise Success

This chapter explores the journey of a pioneering African-American family as they become McDonald's franchisees in the 1980s, driven by inspiration from a relative's success. It delves into their early experiences, challenges, and aspirations, highlighting the skills gained in the fast-food industry and the potential for growth and legacy in business.

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