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Building the Perfect Stock Portfolio

What Happens Next in 6 Minutes

CHAPTER

The Importance of Diversification in Investing

The average investor owns a small business. Number one rule of investing is don't invest in your own company beyond what you have to. Don't get a situation where you lose your job and your portfolio goes down at the same time. That seems obvious, but bringing that to practice has been very difficult. Most entrepreneurs that I speak to don't have financial advisors because they don't have a lot of financial wealth. It's not liquid wealth, and they can't do anything with it.

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