How to Leverage Productized Services to Increase Your Profits, With Greg Hickman
The Agency Profit Podcast
00:00
How Productized Are You?
The first real introduction of the concept of prodectization was the book built to sell ah john whorlow. A jack butcher from visualized value did this really great a kind of analogy that i'm going to probably f up. But like, he drew three boxes an the first one was service. And he go's, service is work without process. Products productise. Service is work with a process. Then a product is a, is like selling the process, so to speak, right? Or it was work with, yea process without work. That's howe described it.
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