The Evolution of Advertising in the Digital Age

This chapter explores the guest's extensive career in major tech companies and their insights on the evolution of the internet, particularly in advertising. It discusses the transition from Web 2.0 to Web 3.0, emphasizing the role of advertising as a funding mechanism for platforms like Facebook, and critiques the attention economy's impact on users and media. The conversation also delves into the complexities of programmatic advertising, data control, and the shifting dynamics between advertisers and platforms.

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