The go-to-market guide for open-source companies — Douglas Hanna, COO Grafana Labs
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How to Hire the Right People for Your Open Source Business
You talked about sort of starting with a few sellers and building from there. Maybe you could go in a little bit more detail around those decisions or how you think about what that very early, more broad go to market function should look like. And I would go roughly in that order. Your content and events people are probably your V1 marketing team. Then the thing that you probably want to scale next would be more sales people. They can ideally run at least some smaller cycles on their own.
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