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Episode 229: Object-Oriented UX with Sophia Prater

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Active Campaign

Active campaign is a very powerful tool, and it's well priced too for how powerful it is. Buttho the fact that, like a a campaign, a campaign in an emil and an automation, those things are, it's not clear how those things all work together. Even the difference between like a list, a saved search and a segment, when it comes to users, that's also very confusing. I often say we're complexity tinker bells, like we have to swallow the poison of complexity and process it so that our users don't have to riht,. Like whatever. If we don't tackle it, it will trickle down to our users, and they will

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