20% - The Marketing Procurement Podcast cover image

2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

20% - The Marketing Procurement Podcast

00:00

The Impetus for Writing a Book

The author says he was inspired by Confucius and Nietzsche to write a book. The manifesto is more of a call to arms than a step-by-step manual, she says. "I'm glad I resisted until I had not only something to say, because I always felt like I had something to say"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app