2min chapter

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#345 – Coffeezilla: SBF, FTX, Fraud, Scams, Fake Gurus, Money, Fame, and Power

Lex Fridman Podcast

CHAPTER

The Basic Idea Behind Influencer Crypto Promotions

The idea is to convert your influence into money. A lot of money has been lost and like nobody finds out because there's no one big sort of attached to it. But influencers are great salespeople because in order to overcome the resistance of getting you to buy some random coin, there has to be a reason. And so much of the 21st century content creator generation is defined by these strange parasocial relationships where people feel like they know you.

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