Narrative as an Investing Factor with Ben Hunt
Excess Returns
00:00
The Power of Storytelling in Driving Growth
This chapter emphasizes the importance of storytelling in corporate management and investing, using examples of companies like IBM and Salesforce. It discusses how skilled storytellers can transform a company's perception and value, and highlights the impact of changing narratives on stock prices. The chapter also touches on the role of language in shaping investor perception and the need to understand different investor audiences.
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