What Do You Think Goes Wrong?

"I've been fascinated again. because i go to research as a solution for a lot of these different pieces," she says. "The breakage point comes in, oftentimes just accessing the people you're trying to reach." She adds that it's not like you automatically have to go to the top and start with the consumer all over again. 'You sort of have to work your way either backwards or maybe you do need to start at the foundation'