The Evolution of Sales Strategies and Training Techniques in Home Services

What happens when a serial entrepreneur takes over one of the biggest conferences in the roofing and storm restoration industry? You get massive vision, real leadership, and tactical sales growth. 💥

In this episode of To The Point, hosts Chris Yano and Chad Peterman sit down with Josey Parks, the dynamic CEO and new owner of SVG and the Win The Storm Conference. Josey unpacks what it takes to scale a sales team from 34 to 300 reps, how to create a culture of action and accountability, and why he’s passionate about mentoring the next generation of industry leaders.

This is a must-watch (or listen!) for any contractor looking to scale with purpose, build high-performing teams, and lead from the front.

🔑 Key Takeaways:

• How Josey built a 300-person sales team: The systems, leadership strategies, and mindset that made it possible.
• Why being an “Actioneer” matters: Learn the importance of engineering your future by taking bold, measurable steps.
• Sales recruiting secrets: Why hiring rookies with “prey drive” often beats experienced reps with baggage.
• Tech + training = results: The role of canvassing, pattern interrupts, and tech tools like Rilla and data matching in sales growth.
• Win The Storm Conference: Why Josey bought SVG and his mission to restore professionalism and unity in the storm restoration industry.
• Next-gen masterminds: How Josey’s helping young contractors scale responsibly and become transformational leaders.

⏱️ Timecodes:

00:00 - Chris surprises Chad with a long-lost RYNOx award

01:18 - Meet Josey Parks: Serial entrepreneur, sales leader, and new SVG owner

03:00 - Building a massive sales org: From 34 to 300+ reps

06:01 - How to find and develop million-dollar reps

08:07 - Actioneer mindset: Thoughts lead to action, action creates results

12:00 - Canvassing strategies that still work in HVAC/plumbing

15:00 - Using AI & data to dominate your zip code

20:10 - Overcoming fear of door-knocking and boosting trust

24:00 - Roleplaying, Rilla, and coaching without ride-alongs

26:30 - Why the right tech-to-call match is a game changer

33:00 - Personality matching: Sending the right rep to the right neighborhood

35:00 - Masterminds & leadership development for young roofers

42:00 - Investing in the right mentor vs. online “gurus”

45:00 - Why Josey bought Win The Storm – and his vision for restoration industry unity

49:00 - Restoring professionalism in storm restoration and bridging gaps with carriers

52:00 - Closing: What’s next for Win The Storm and Josey Parks

⭐️ Thank you to our Sponsors!

Rilla: https://www.rilla.com/tothepoint

Chiirp: https://chiirp.com/

Contractor Commerce: https://www.contractorcommerce.com/ryno/

Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint

Avoca.ai: https://avoca.ai/r/tothepoint

🔗 Resources & Mentions:

• 💼 SVG / Win The Storm: https://www.winthestorm.com/
• 📊 Rilla: https://www.rilla.com/tothepoint
• 📢 Follow Josey Parks: https://www.linkedin.com/in/joseyparks/

📣 Call to Action:

If you’re a contractor serious about growth, leadership, and creating an elite sales culture, this episode is for you.

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🚀 No. Zero. Days.

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