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Working Out Your Business Model

The Business of Authority

CHAPTER

Is Membership a Product?

membership is interesting to me because it borrows some things from the authority model, but there's some very specific operational kinds of things that impact how you market and sell. I see membership as almost like its own category, because it's pretty nuanced. But yes, i would call it a product. This the selling of it, the delivery of it, all that stuff. No, it's a little bit more ineractive though. Well, i think the differences probably is in our experiences,. cause you're probably dealing with more sasses than i am. Not, there's no probably about it. I guarantee you're dealing with more of them than i am."

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