5min chapter

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MrBeast: How to capture the attention of billions

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CHAPTER

Mr. Beast's Secret Weapon Is the Curiously Gap

Mr. Beast packs the first five seconds of his YouTube videos with curiosity. He introduces a premise and then quickly gives reasons for folks to keep watching. A whiskey brand that highlights the exact number of years, months and days its whiskey has been cast for will sell more than others because it's showcasing that input. Just tweak your email subject line and declare how many hours went into building your latest product. Grow your podcast by offering $1000 to any fan who creates the most TikTok. And sell your video course on how to code by recording a group of grandparents completing it.

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