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Adding Strategic Value to Tactical Work with Laura Barboza
UX Cake
How to Build Relationships With the Right People
I think trust is something that isn't pushed on people, right? And this is where there's a sensitivity and a strategy in around relationship building. If I'm talking to the business owner who essentially has to fund maybe an effort that I'm pitching or something along those lines, I talk to them in a completely different way. It's not so much about the product more than it is about profit, right? But the P&L behind it sometimes, the operation behind it.
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