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Does anyone want a digital euro?
Behind the Money
The Problem With the Central Bank's Digital Euro Use Case
The ECB and other central banks are really struggling with how to communicate a winning message to the public, says Martin. Other countries have faced similar issues with public buy-in. China's run pilots for its digital currency has had little interest from its citizens because they already have access to digital payment giants like Ollie Pay and WeChat. It's a similar story in Nigeria, which has seen little uptake in its own digital currency since it launched in 2021.
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