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9min chapter
The Him of Skims
Fashion People
Strategic Luxury Expansion
This chapter explores the cautious retail strategies employed by a luxury brand amidst recent trends of overexpansion in the market. It emphasizes the significance of brand value and customer experience, while also discussing innovative approaches like test stores to inform future growth plans and optimize physical locations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode