The Current State of the NFT Market with Garyvee
Bankless
00:00
NFTs Meet Retail: A New Era of Collectibles
This chapter focuses on a groundbreaking partnership between a popular NFT project and major retailers Macy's and Toys R Us, aiming to broaden the audience for collectible characters. It highlights the significance of storytelling and character development to attract both new and existing fans while contrasting innovative NFT strategies with traditional franchise methods. Additionally, the chapter discusses community engagement, the importance of technology improvements, and the shift from collection to active building in the NFT space.
Play episode from 28:19
Transcript
