Lessons in Scaling Product from Startup to Public Company by Squarespace VP of Product
The Product Podcast
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Choosing a More Narrow Category Focus
When Squarespace launched its new platform, the COO knew they needed to grow their business development function as well. In a one-on-one meeting with Jesse Hertzberg, he told me that I needed to choose a more narrow category focus. "I ended up shedding the shell of my first role and becoming the category manager for commerce," she says. The company's trajectory could have looked quite different had we not chosen to focus here so deeply at that time.
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