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10. Cadence Strategy
Practical Prospecting
The Triple Thread
Each of those email threads have one to two bump emails, which is a threaded email that resurfaces the original one. That's a total of six to nine emails potentially. But the key is every time you're sending an email, you're doing like a triple tap or a cluster. So if you send an email to a email, I'm doing some sort of LinkedIn touch so that any time they get an email, there's two other notifications that happen at the same time and makes it more likely they'll see that email.
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