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How Brands Can Harness Social Commerce and Take Back Control from Social Media, with Roy Bernheim of Decommerce

The Outlier Ventures Podcast

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Introduction

Roy Bernheim is the co-founder of Decommers, a company that allows web2 brands to connect with their community directly rather than renting them temporarily from existing platforms. He talks about how they're able to on-ramp existing customers without having to leave these kind of web2 experiences and interfaces in a couple of clicks. And he also explains why Farfetch came into his program as it's both a fashion brand and an e-commerce company.

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