Navigating New Territories: Scotts Miracle-Gro and Cannabis

This chapter details Scotts Miracle-Gro's shift from a traditional lawn and garden company to a major player in the cannabis industry amidst changing legal landscapes. It examines internal resistance from board members and explores the company's strategic pivot towards hydroponics to support cannabis cultivation. Through partnerships and a relaxed approach, Scotts Miracle-Gro works to build trust within the cannabis community while facing unique challenges.