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Ep. 6 - Case Studies: Network Effects In Action (NFX Masterclass)
The NFX Podcast
Zillow Group - A Real Estate Company in the Recession
When the crash hit Zillow's marketing budgets were just too far removed from the actual transaction for them to see a direct ROI. They were forced to pivot to targeting individual real estate agents who could see an immediate ROI Looking back, this was a bet the company decision Because we had to change direction completely. But in the end it paid off big-time We went from zero revenue growth during the recession to doubling year-of-a-year Allowing us to go public in 2012 and merge with Zillow in 2015 In a 3.5 billion dollar deal to create Zillow group MLA helped to quickly increase defensibility of the core marketplace business providing scale and Moving
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