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Ep 520: How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide | AKNF

DTC Podcast

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Optimizing Ad Performance on Meta

This chapter explores the current landscape of advertising on Meta platforms as brands prepare for the seasonal demand of Q3 and Q4. It delves into strategies for effectively testing creative advertisements, emphasizing budget allocation, the role of AI-driven optimization, and the importance of creative engagement. The conversation also highlights the balance between structured testing, performance metrics, and adapting to the evolving capabilities of Meta's algorithms.

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