Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Ops Cast
00:00
What's Your Go to Market Campaign?
The way your go to market effort is meant to be organized at the top is how it needs to translate all the way through to the bottom. And i don't know anything else in technology, or any other role in marketing that it starts to ask a question. We have a wit, we use a zap that alerts our marketing operations team when a u t m is missing from a campaign. But anyway, fun job.
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