Going Deep on Paid Traffic Trends & Attribution
eComFuel
00:00
What's the Difference Between Direct Mail and Facebook Retargeting?
The traffic spend for a brand that's under $5 million and not in revenue, but in spend, I believe, per year. It's very different from the spend of a brand that'm doing over $5 million in ad spend per year. For the bigger brands, they have a larger percentage spend going into offline channels like direct mail streaming video or over the top video as well as linear TV. And then what we're seeing when we look at the smaller brands is they have lower spend going to offline, but they're still testing offline.
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