Athletes Authority ON AIR | Ep. 129 - Do You Know The Best Membership Option For Your Customers? w/ Karl Goodman
Athletes Authority ON AIR
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How to Position Your Offers to Attract High Value Customers
The bottom 80% of customers are not speaking about speed stuff. That tells you, OK, cool, I need to put far more emphasis on communicating the speed part of this equation. You could just do that by surveying them, having a conversation with every single one of your high value members and go, what do you love most? What have you noticed as this thing that keeps you here? Then that becomes a messaging.
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