Learn about the significance of practical typography in optimizing written communication. Join the host and a typography expert as they delve into the art of formatting text to create clarity and engagement with the audience.
Matthew Butterick: Practical Typography
Written communication may say as much about you as what you wear. Typography is more than just font.
Matthew's rankings of common system fonts
Book resource:
Garner’s Modern American Usage* by Bryan Garner
Mark Twain received the following telegram from a publisher:
NEED 2-PAGE SHORT STORY TWO DAYS.
And famously replied…
NO CAN DO 2 PAGES TWO DAYS. CAN DO 30 PAGES 2 DAYS. NEED 30 DAYS TO DO 2 PAGES.
Use one space after a sentence.
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