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Ep. 241: The Virality Trap
Deep Questions with Cal Newport
How to Grow a Large Twitter Following
Twitter followers do not convert well, for example, to book sales. Even if you can build up this large Twitter follower count, it doesn't actually mean that you have a powerful audience. A 30,000 person mailing list, I would argue, is as useful as a high six figure, maybe even million Twitter follower count on Twitter. Conan O'Brien eventually figured out having my audience follow me to Twitter is not useful to me.
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