#111 Paul Brown's Direct Marketing Vision: Connecting Farms and Communities
Ranching Reboot
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The $85 Metric Ton Deal Is Ludicrous
"I don't know how much is healthy soil worth and a legacy on the ranch?" he asks. "For them, it's like, okay, well, we're bound to make billions and billions." The company needs to have this thing up and running by 2026 in order to capture those carbon dioxide emissions for $85 per metric ton. 'Why don't we just pay farmers and ranchers to sequester carbon? No, we're not just taking it from corn farmers'
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