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194 - Marketing and Sales Working as One Team | The Marketing Starter Podcast

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The Difference Between Plain Defence and Offence

Ai, a lot of people think that companies are going to up and go out of business. But like i said, it's the difference between plain defence and offence. Here's to being offensiveat plain marketing, offence, and then doing what we got to do as as marketing stars. I obsess about customers. It's all that matters. And so by understanding customers, it's driven everything. So you can then start to adjust how you sell and when you win a sales battle. The entire thing revolves around listening to customers directly,. Not just interpreting what they say, but interpreting what it means to you Ra, and how most people don't do it. That's the biggest driver

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