Reasons for High Indian Demand for Gold and its Implications

The cultural importance of gold in India as a symbol of wealth, prosperity and safety is well known – but how much do Indians actually own? Reporter Perisha Kudhail looks at a widely circulated claim about Indian women owning 11% of the world’s gold, with the help of Delhi based journalist Mridu Bhandari and Joshua Saul, CEO of the Pure Gold Company. Presenter: Ben Carter Reporter and Producer: Perisha Kudhail Series Producer: Jon Bithrey Editor: Richard Vadon Sound Engineer: James Beard

(Image: A saleswoman shows gold bangles to a customer at a jewellery showroom in Kolkata. Credit: Reuters/Rupak De Chowdhuri/File Photo)